McRae Capital Management was founded in 1981 as an independent registered investment advisor to provide investment advice for families, private foundations, and company retirement plans. In the 35 years since our formation, investment management and financial planning for families has always been at the core of our business.

But investment management and financial planning for families is not all we do. Not by a long shot. After all, the world is a busy place, and investors—and families—are inundated with a constant flow of info and opinions. Analysts, portfolio managers, and pundits flood the airwaves and the Internet with an endless flow of ideas and commentary. It can be hard to know what’s good advice, and what’s questionable or self-serving. But one thing’s for sure: The infamous 24/7 news cycle seems to encourage extremely short-term thinking. This creates a risky mindset where trying to make outsize returns now, now, NOW can overshadow the consideration of the long term financial goals of individuals and families.

At McRae Capital we’ve always believed that successful investing is about planning, not reacting. The approach starts with taking a step back and looking at the big picture. Our clients often find that their life paths, while specific to them, share some common stepping stones—similar lifetime events worth thinking about and planning for. Events like marriage, and having children, and sending those children to college. Incorporating prudent planning for these future events is about much more than maximizing short-term returns—it’s about helping you achieve long term goals. Life goals